China Plus One and the IMMEX
Having heard the proverbial expression of āNot putting all of oneās eggs in one basketā since I was about 7 years old, I canāt imagine laying out a marketing strategy and business expansion plan in this day and age without looking at all options, especially for the manufacturing location.
Navigating IMMEX/maquiladoras in Mexico
In November of 2006, the Mexican government abolished the Maquiladora and PITEX Programs and created the IMMEX Program. IMMEX stands for Industrial Manufacturera Maquiladora y de Servicios de Exportacion (literarily translated into English as Manufacturing Maquiladora and Export Services Industry).
